Resources That Actually Help You Build Something Real
We've spent years figuring out what works when you're starting or growing a business. These aren't just theory dumps or generic templates—think of them more as the notes we wish someone handed us back when we were sorting through our first business plan at 2am.
What You'll Find Here
Practical Guides
Step-by-step breakdowns of financial planning, cash flow management, and funding strategies. We cover the stuff that textbooks usually skip—like what to do when your numbers don't add up the way you expected.
Templates & Tools
Financial models, budget planners, and pitch deck frameworks that you can actually customize. No overly complicated Excel formulas—just straightforward tools that adapt to your specific situation.
Video Walkthroughs
Short videos where we explain complex financial concepts in plain language. Great for when you're tired of reading and need someone to just show you how it works in practice.
Case Studies
Real examples from Australian entrepreneurs who've navigated similar challenges. Some succeeded, some pivoted hard—all of them learned lessons worth sharing with you.

How We Structure These Materials
Look, we know you're busy. So instead of making you wade through 50-page PDFs, we break everything down into sections you can actually use. Each resource addresses a specific challenge—whether that's understanding your tax obligations or figuring out if you should bootstrap or seek investors.
And here's the thing: we update these regularly. The financial landscape shifts, regulations change, and new opportunities emerge. What worked brilliantly in 2023 might need tweaking for 2025.
- Content organized by business stage and specific challenges you're facing
- Regular updates reflecting current regulations and market conditions
- Downloadable formats so you can work offline or print what you need
- Community feedback incorporated—if something's unclear, we rewrite it
The People Behind These Resources

Petra Volkmann
Financial Strategy Lead
Spent 12 years helping startups navigate their first funding rounds. She's seen every mistake possible (and made a few herself), which makes her guides refreshingly honest about what can go wrong.

Clodagh Brennan
Business Development Advisor
Previously built and sold two e-commerce businesses. Now she writes about growth strategies and financial planning with the kind of practical insight you only get from doing it yourself.
Ready to Dig Into the Details?
Our full learning program launches in September 2025, but you can start exploring these resources now. We're adding new materials every month based on what our community tells us they need most. No registration walls, no gatekeeping—just solid information when you need it.
Explore Learning Program